Is Your Website Helping or Hurting Your Business?
A website can be your business’ biggest asset. Do you know if it’s helping or hurting your business? Find out with help from our guide!
A website can be your business’ biggest asset. It can be a simple, informational site or it can be a complex revenue driving machine.
When building a website, it’s important to keep in mind your business’ goals. Do you need to educate visitors about your business or industry? Do you need to generate more leads or want to sell more products online?
Establishing what you want your website to do is the first step in determining whether it is helping or hurting your business. After you set some goals, there are a variety of factors you can look at that will have an impact of the success of your website.
This article will be the first in a series explaining each of these factors in more and more detail.
The most noticeable aspect of your website that can have a huge affect on its performance is the design. Your website is a direct reflection of your business & your brand, and is often the first point of interaction a customer will have with your business.
Is the design of your site modern & current, or old & outdated?