Online Presence

6 Content Creation Guidelines For Businesses

Wondering how your business should operate when creating content? Follow these guidelines below to stay consistent with your brand.

Come Here For the Template?


That’s not a problem, although we do believe it is important to understand how to properly prepare yourself first. Click here for the template.


Content creation is an umbrella term for any post – video, podcast, photo, status, blog, tweet – on any variety of social media. It’s a subset of marketing, and encompasses brand awareness, promotion, advertising and focuses on inbound methods. A non-direct approach at increasing profitability is more effective than traditional methods of advertising which involve reaching a broad audience as quickly as possible. Content creation is the easiest means for a company to try their hand at a modern marketing, and the steps below can help you get started. The unwritten first guideline for content creation is identifying what the term actually means.


What is Content Creation?


Wikipedia defines this term as such:

Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts” for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of “the material people contribute to the online world.”



Gone are the days where content online was so scarce that you can just post anywhere and everyone would see it. More than around half the world population currently has internet access, which means a hefty amount is also creating content for us to see.



content creation infographic for youtube


Let’s look at YouTube. Roughly 13 days of video are uploaded to YouTube per minute. That is 300 hours, every 60 seconds! Nonetheless, don’t let that number discourage you, as it is still definitely worth it to pursue creating content. You just need to make sure you are doing it right. Deciding your best social media channel is vital, and this choice begins by nailing down your target market.


Beyond that, you can find a guideline of what you should focus on if you want to become a content creator:


  1. Research your industry
  2. Increase your own brand awareness
  3. Identify why you’re doing this
  4. Add your own personal flare
  5. Introduce a Schedule
  6. Keep improving


Research your industry


The first guideline for content creation to most projects is researching. Checking out some of your competitors on social media can give you a great idea of where to start. This will help you choose the best platforms for your company and give you some inspiration for the actual content.


Identify why you’re doing this


Are you attempting to increase sales? Or do you simply want to establish an online presence? Figuring out why you want to try your hand at social media marketing will allow you to build an appropriate plan to reach your objective.


Increase your own brand awareness


Knowing what your company mission is and the products or services you offer can help identify the sort of content you should publish. Maybe blogs are the best way to get your message across, or maybe visual posts on Instagram encapsulate your product the best. It’s a good idea to uncover the best plan for your business as opposed to using one platform because you personally enjoy it.


Add your own personal flare


Following industry trends is a great place to start, but establishing a voice that’s unique to you and your brand is extremely invaluable. Integrating a personal touch in all of your posts can humanize your marketing tactics and make it feel less like promotion. Professionalism is key, and your product or service is what draws people in, but a distinctive flare in your posts can keep people interested.


Introduce a Schedule


Being a content creator requires constant care and attention. If you are providing high quality content to people, it seems that the best case scenario would be that your audience enjoys every moment of it and will always like more. It is important to keep this mindset because if you do not fill this niche for your audience, they will easily move on to the next provider. Having a posting schedule will help:


  • Allow you to prioritize important content posting. If there is an important promotion you have coming up, you can choose to be content heavy around that timeframe so your users recognize you better, allowing for better brand recognition.
  • Elaborate on and reinforce your brand. Take a look at companies like PETA. They are a brand that revolves around its companies morals and values. Every post they make reinforces that they care for the wellbeing of all animals.
  • Get used to thinking in terms of value. Once you become a content creator, creating a work environment that encourages content creation, seeing any possible idea to add your personal touch into any valuable content.  Don’t overdo it though, if you decide that your relative’s surgery could be used for content, it’s best you step back and evaluate if it really is important for your brand. 



Making a content schedule strategy is something as simple as making recurring reminders on your phone to get that video done, or a calendar notification to get your daily tweet. It could also be as detailed as you want. If you would like a rough excel content schedule template, you can click here.


Keep improving


Since social media is always updating, improving your accounts will keep you ahead of your competitors. It’s easy to build the foundation for your accounts, but if you’re planning to upload posts every month or two, you’ll slowly lose followers or subscribers. At the very least, your follower count will plateau. You need to maintain a lively feed with relevant content to keep up with social media trends. Following these content creation guidelines should give you a robust, and effective way to manage your content.

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